What is RL-QR? - Ralph Lauren Mobile

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Introducing a new era in mobile technology.
Ralph Lauren is proud to present shopping directly from your phone or mobile device with the launch of m.RalphLauren.com.

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Learn About QR Codes
Download a QR Reader

Introducing QR Codes
QR codes are simply two-dimensional bar codes, much like you are accustomed to at the grocery store. With the proper phone and software, they allow you to access a mobile Web site without typing or searching for the right link. Just point and click! All that is required is a camera phone with internet access and the QR reader software. Though US phones do not come with the software preinstalled, it is easily downloaded. Follow the steps below to find the right software for your phone. Once it’s installed, you can scan any QR code. Look for ours on select magazine ads, store window displays and other places.

Downloading QR Reader Software
STEP 1: GO TO M.RALPHLAUREN.COM
Visit m.RalphLauren.com or text 'RLQR' to 23000 from your mobile phone. If you chose to text, you will receive a reply message containing a link. Click on it to access the mobile site.

STEP 2: DOWNLOAD SOFTWARE
Once on the site, your phone’s model will be detected and the correct software will be automatically identified for download. Download the free software to your device. (Note: you might need to restart your phone for the software to finish installing)

STEP 3: SCAN
To scan a QR code, open your QR code reader on your phone and, depending on your model phone, either hover over the code or snap a picture of it. A link to the Ralph Lauren mobile site will immediately appear on your screen. Just click to access the site and browse select Ralph Lauren apparel, read RL Magazine and watch exclusive videos.

You can download the software HERE.

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